Multi-National Organizations and large enterprises with several thousand employees need to understand their organizational structures in order to simulate and evaluate changes on their organization, maximize their human power effectively and protect loss of intangible assets tied back key individuals.
Customer Project for a “Fortune 500” Retailer
Design Lead | Research, Interaction Design, UI Design, Testing
Within this context I have conducted onsite user research at our customer´s HQ in order analyze business processes and come up with a viable product proposal.
User Research
Expert-matter interviews, workplace observation, customer journey mapping, business process analysis
Results
Processing the insight from user research, I have created the following artifacts for use case development:
- Personas with their corresponding goals & pain points
- A workflow that maps the business processes and the tools used for each step
- A tool map
- Two different problem definitions that served as a basis for two use cases
Solution
Conceptualization, Wireframing, Interaction Design, Visual Design
01.
Model your organization on multiple dimensions and visualize organizational structures, people hierarchy, locations and map project distribution.
Drag and drop objects on an infinte canvas and assemble your case with the information at the place you need it.
02.
Simulate organizational changes and evaluate their impact on your organization, through build-in analytics that help you protect your intangible human assets. Use KPIs to model your organization and make the best decisions for your business.
03.
An intelligent system that anticipates your next steps through analyzing your past working behavior.
04.
All your activities and working boards at one glance, help you to stay on top of your projects.
Testing & continuous improvement
Qualitative and quantitative usability testing, Evaluation of the interaction concept
In order to evaluate the interaction paradigm, application functionality and value for the user,I have run a usability study. Results have shown that, that the paradigm of combining tools with objects is not intuitive for users and needs to be supported with explicit actions on transactional objects.
Moreover, the efficiency of drag and drop interaction is not sufficient for primary software operation and must be equally supported through actions on transactional objects. I have also uncovered usability issues, caused through unclear UI elements that obstructed application functionality.
