Success Factors Best Practice Platform

Success Factors Best Practice Platform on SAP´s Model Company

Design Lead | Design Management & Experience Design

Project Description

To launch the Success Factors Best Practice Platform on SAP`s Model Company – preconfigured industry and LOB Solutions, I have led 2 communication designers in the conceptualization and creation of Model Company and the Best Practice Platform. Our goal was to create a customer experience that actively engages – rather then just informs – potential product buyers, across all industries.

This was achieved through assessing customer needs online and providing them with instant access to bespoke demos and trials through a product configurator. Opening Model Company to re-sellers and implementation partners, we strived to enable best practice development across the HR domain with the power of modular SAP services.

Design Research Artifacts

01. Buyer personas

We identified 3 types of buyer personas within the HR domain. The analysis of their role-based needs provided us insights to meet role-centric product expectations and deliver a bespoke product immersion experience.

02. Positioning & Integration

Mapping the Success Factors product presentation allowed us to identify the right touchpoints for positioning and integrating the Best Practice Platform as interface between Success Factors and the SAP eco-system.

03. Content & Branding

We created marketing assets to promote the Best Practice Platform and Model Company for HR. By introducing SAP´s branding to the product, we have aligned it with other SAP solutions and strengthened SAP`s brand awareness.

Interaction & Visual Design

Engaging buyers & end-users

Role-based qualification, understanding and assembling business process components interactively, engages prospective buyers and provides them the highest degree of flexibility without compromising on functionality. Best-practices satisfies all organization needs through tapping into established SAP industry processes and partner best practices.

Role-based demo instances for a meaningful customer experience

Best Practices provides a personalized demo experience and content tailored to the end-user rather than broadcasting product features. Enabling end-user who act as buyers to immerse into their domain, decreases complexity and removes the burden of having to listen to generic pitches. By informing on industry best practices, the platform creates meaningful interactions and value that no other competitor can provide.