As one of the project goals was to come up with product idea, ready to launch in 2015, I opted for a strategy, that can harness tado°´s existing core competencies and strengthen their position within the climate control market segment.
Project Scope
Help tado expand their product portfolio and come up with a viable business strategy for a new product in the home automation sector.
Market Research
Business Analysis, Market Analysis, Generative Focus Groups, Online Surveys
Based on these requirements, extensive market and user research has shown that the biggest monetary business opportunity for tado°, lie within the lighting and climate control sector.
Market Analysis
Competitor and value proposition analysis have helped to uncover tado`s unique positioning within an emerging market and formulate a desirable value proposition.
Cost and revenue analysis, and customer value mapping facilitated the decision making process for choosing the right home automation segment.
Product Decision
Market and user research has led to the conclusion, that a product in the lighting and climate segment, fits best with tado´s product portfolio. Products in these segment bear the highest potential to be financially successful while aligning with tado´s core competencies and brand values.
tado decided to continue development within climate segment in order to achieve full market penetration.
Conceptualization
Scenarios, Interaction Design, Prototyping
A concept was developed for a smart and location-based, climate control device that learns from user behavior and patterns, adjusts the temperature according to individual preferences and allows for controlling the AC remotely.
Based on user research, persona and use scenarios were created. In addition, location-based tracking technology was developed, hardware components specified and use flows for the controlling application defined.
Design & Validation
UI Design, Product Design, Marketing Campaign, Product Validation
tado° learns about your routines
Set your preferred temperature at any time of the day. tado learns your routines and when and where you are at various times in your apartment and adjusts the temperature accordingly, throughout the whole day to suit your needs. In this way, tado° helps you save up to 40% on your AC energy costs.
Arrive at a cool and control your AC from anywhere
tado° uses your phone’s location to automatically adjust the AC, cooling down before you get home and turning off when you are away. It also allows you to turn the AC on and off or change the settings in the app from anywhere, at any time.
Proof of concept & Go-to-Market
A marketing campaign was launched via social media channels in order to assess consumer interest in the product idea, by allowing consumers to subscribe for an early pilot phase. Based on the number of subscriptions, tado° decided to invest into the product and started their own crowd-funding campaign to collect funding for the production. The product was successfully commercialized and is today part of tado°´s product portfolio.
